Morgenstern’s Maxims

My life has revolved around people, negotiations, deals, and family. Here are a few of the maxims I’ve created reflecting scars in my stomach incurred along the way and lessons (hopefully) learned.

On Negotiations

  • An Expectation Unarticulated is a Disappointment Guaranteed.
  • The Seller’s Mantra is Certainty and Confidentiality.
  • God gave us one mouth and two ears; the ratio wasn’t an accident.
  • Propinquity counts.
  • Deals, like the universe, tend toward entropy.
  • Time is the invisible but palpable enemy.
  • It’s better to have some percentage of something than 100% of nothing.
  • If you put your head in the lion’s mouth often enough, eventually the lion wins.

On Start-Ups

  • When people are paying tulip bulb prices, and you own tulip bulbs, you should sell them.
  • Start-ups are time, cash, and emotion vampires.
  • Cash is a proxy for time; time is a proxy for opportunity.
  • Being a Founder is a fact; not a job description.

On Life

  • Never break a promise to your kid.
  • In the end time and gravity win.
  • There are so many ways to be human.

© Copyright 2008-2022.