Blue Mesa Partners Blue Mesa

Morgenstern's Maxims

On Start-Ups
  • Start-ups are time and emotion vampires.
  • Cash is a proxy for time; time is a proxy for opportunity.
  • Being a Founder is a fact; not a job description.
  • Miracles still happen; but not often enough to include them in a business plan.
On Negotiations
  • Always leave them laughing.
  • I'd rather have some percentage of something, than 100% of nothing.
  • Propinquity counts.
  • Deals, like the universe, tend toward entropy.
  • Time is the invisible but palpable enemy.
  • Pandering and groveling are underrated virtues.
On Investment
  • When people are paying tulip bulb prices, and you own tulip bulbs, you should sell them.
  • You can only spend the same dollar one time. And you can only spend the same hour one time.
  • Sophisticated investors want the entrepreneur to be hungry, but never starving.
  • Success has many fathers; only failure is an orphan.
On Management
  • An expectation unarticulated is a disappointment guaranteed.
  • Great management knows that power is obligation; not privilege.
  • If you put your head in the lion's mouth often enough, eventually the lion wins.
  • Works flows to the competent.
  • Good management doesn't tell you what you want to hear; they tell you what you need to know.
On Capital
  • What matters isn't the price; what matters is the availability.
On Life
  • Never break a promise to your kid.
  • Eventually time and gravity win.